We have put together a team of professionals that brings more than 100 years of design thinking experience. Collectively, our projects span just about every industry in business and every level in education. With completed projects in excess of four billion dollars our team is prepared for any challenge you may have. Some of our more senior team members are listed below:

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Paul DeVetter

Paul DeVetter is the founder of Design Ideation and a veteran of design thinking for more than two decades. He is a graduate of the University of Minnesota School of Architecture, long time practicing professional and author of two books on the subject of design thinking.

To Paul, design has many faces. His passion for design reaches far and wide as it touches all areas of the human experience. Design thinking is a way of life and a source of inspiration in all that he does. Read full profile.

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Tim McCarthy

Tim McCarthy has 40 years of experience in design thinking. He holds a Bachelor of Architectural Science Degree and post graduate Project Management diploma from the University of Dublin, Trinity College, Dublin Ireland. He has has advanced diplomas in engineering and technology from the City and Guilds of London Institute and the Dublin Institute of Technology.

Tim is also a Poet, Artist and Author. He has written three books that tackle numerous cultural issues and explore the limits of design thinking.


Ryan DeVetter

Ryan DeVetter possesses a Bachelor of Fine Arts Degree from the University of Wisconsin Stout with a major in Industrial Design. He has a passion for art and design and has spent much of the last decade discovering new forms of artistic expression. He is a designer, a photographer and a lifelong student of the arts.


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Tessa Vasko

Tessa Vasko possesses a Degree in Visual Communications and Graphic Design from Century College.  She has a passion for graphics, design and discovery. A determined problem solver, Tessa is always looking for new ways to utilize and grow her technical and design skills.


Design Ideation | Inspiration By Design.
324 S Main St. Stillwater, MN 55082 :: Established 2007