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Design Ideation was inspired by a passion for design thinking and an admiration for the power it has to turn ideas into objects. Impressed by the influence that thoughtful design can have on the user experience, Paul DeVetter, our founder set out to package the creative and logical thinking that drives ideation.

Intrigued by the science of human behavior and the importance of connections in our lives, Paul linked the logic of design thinking to the rhythm, language and harmony of the natural world around us. Stream Logic was born. Immersed in design thinking for more than two decades, Paul discovered that the inherent flow of design thinking makes most any objective intuitive and organizes the behaviors that enable artists, athletes and musicians to be at their best.


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